New Delhi, June 14 (IANS): TVS TYRES on Tuesday announced that it has become an associate sponsor of Puneri Paltan for the fourth edition of the Pro Kabaddi League (PKL).

"In a strategic move, TVS TYRES joins hand with the PKL to enhance the brand visibility and encourage the traditional sport," a statement said.

"As part of the engagement, the jerseys of all the players of Puneri Paltan will have the logo of TVS TYRES on its back and each of the shoulders in addition to their training kits as well."

This association is in line with the TVS TYRES’ brand campaign theme ‘Totally Tikau’ that featured ace comedian Kapil Sharma, according to the release.

TVS Srichakra Ltd. Director P. Vijayaraghavan said: “We are happy to continue our partnership with Pro Kabaddi League (PKL) yet again and support a traditional sport which is being presented season by season with a lot of freshness and has showcased tremendous prospect to become one of the most popular games."

Kailash Kandpal of Puneri Paltan franchisee said, “We are happy to associate with TVS TYRES and look forward to a continued relationship year on year.”

The much awaited fourth edition of PKL commences from June 25.