New York, Jul 14 (IANS): Beverly Hills Conference and Visitors Bureau (BHCVB) has said the city of Beverly Hills has continued to grow in tourism and visitor revenue since its record results from fiscal year 2014-15.

The organisation said the city hotels’ Average Daily Rate (ADR) is up 5.3 per cent and Revenue Per Available Room (REVPAR) is up two per cent from the previous year.

“The continued increases in growth are due to BHCVB’s intensive global marketing, publicity and sales initiatives throughout the year,” BHCVB said in a statement.

The organisation also experienced major growth in the interactive and social media spaces, including a 46 per cent year-on-year (YoY) growth in organic searches to the Love Beverly Hills website, a 47 per cent increase on its Chinese website, as well as a 132 per cent increase in Instagram and a 43 per cent increase in Facebook followers, the statement added.

“Fiscal year 2015-16 was filled with activities ensuring Beverly Hills remains a coveted luxury destination and leader in the tourism industry,” said Julie Wagner, Chief Executive Officer of BHCVB.

She said, “I look forward to this next year and expanding our efforts in established domestic and international locations as well as continuing to grow Beverly Hills’ recognition and activation from emerging markets around the globe.”