Ahmedabad, Aug 17 (IANS): Aiming to offer better app-to-app voice calls with high-definition quality and instant connections to its customers, Reliance Communications (RCOM) has launched ‘Calling Ka Naya Tareeka' for its existing and new customers, a company statement said here on Wednesday.

Commencing with its pan-India launch ‘Calling Ka Naya Tareeka' offer, RCOM is offering HD app-to-app calling at an introductory price of Rs 39-for 300 minutes of calling in India, and anywhere in the world, the statement added.

“RCOM's 4G LTE network in the 850- MHz spectrum band-considered worldwide as the most optimal frequency for next-gen voice and data services-will provide an unparalleled user experience,” the statement said.

The new plan will enable RCOM's customers to make calls worldwide through various popular data-based apps, such as JioChat, Whatsapp, FB Messenger, Skype, Google Hangouts, imo and Viber, amongst others.

“RCOM has always had a special emotional connect with Gujarat, and we are excited to redefine voice calling in India by introducing the ‘Calling Ka Naya Tareeka' offer in our home state, offering app-to-app talking in India, and anywhere in the world,” said Gurdeep Singh, Chief Executive Officer, Consumer Business, Reliance Communications.

“Using our Next-Gen 4G LTE network, customers will experience HD quality and instant connectivity, freedom from slow Internet access and blazing data speeds on the digital superhighway. They will enjoy uninterrupted HD video streaming, super-fast uploading and downloading of movies, music and images,” he added.

The RCOM's Next-Gen services are being made available to customers across a range of smart devices, including mobile phones and the highly-successful Wi-Pod data access device. Special demo zones and kiosks have been installed at the company's Reliance Stores across the country.