New Delhi, Aug 24 (IANS): Riding on the upcoming festive season and new product launches, mobile handset shipments are likely to surpass the 75-million-a-quarter mark for the first time in the third quarter of 2016, a report said on Wednesday.

According to market research firm CyberMedia Research (CMR), a total of 65.9 million handsets were shipped during the second quarter, of which 56.5 per cent where feature phones.

Samsung, Micromax and Intex, respectively, lead the market in overall feature phones and smartphones segments. While Karbonn is at fourth spot, Reliance's LYF brand is now at fifth spot within smartphones.

"Now onwards, we are going to see a clear demarcation between new customer acquisition and the refresh among existing users of the phones," said Faisal Kawoosa, Lead Analyst, Telecoms, CMR, in a statement.

Transsion Holding's brand, itel, garnered close to two per cent market share in the feature phones category in its first quarter of operations, holding sixth rank.