Bangalore: Unwieldy Marketing Tool


The Hindu

Bangalore, Dec 23: Half-a-km of fabric and what do you get? A somewhat unwieldy marketing tool to promote the towel festival at Home Stop, Raheja Point.

World’s leading towel-maker, Welspun, has tied up with Home Stop to bring its 419-metre towel to Bangalore. Welspun made this tricolour towel in 2003 for the Independence Day celebrations.

It was on display in Mumbai recently to promote the towel festival there.

It will be on display at the store till the month end after which, it will travel to Delhi for another towel festival there.

  

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Title: Bangalore: Unwieldy Marketing Tool



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