Press Release
New Delhi, Feb 12: Over 177,000 people brushed their teeth simultaneously across 380 locations creating a new Guinness World Record during Oral Health Month, smashing the previous record of 41,038 held by the Philippines.
Colgate-Palmolive (India) Limited, the market leader in oral care, in association with the Indian Dental Association (IDA) announced that it has successfully created a Guinness World Record in India for ‘most people brushing their teeth (multiple venue)’. Colgate and IDA were awarded this certificate of achievement by Guinness World Record.
A record number of 177,003 people brushed their teeth simultaneously at 380 locations across India, in one day simultaneously at the Colgate ‘Brush-Up Challenge’ organized as part of Colgate Oral Health Month in association with the Indian Dental Association (IDA).
Conceptualised and implemented after months of planning, the centre-piece of the Colgate ‘Brush-Up Challenge’ was a mass brushing event organised at Kalka Public School in New Delhi where over 5,000 children from 7 schools assembled and simultaneously brushed their teeth as they attempted to create a new world record. Bollywood actor Saif Ali Khan, brand ambassador for Colgate MaxFresh, flagged off the event and encouraged the children as they brushed.
In addition to the centralized mass brushing event at Kalka Public School in Delhi, over 170,000 children from 379 locations across India participated in satellite brushing events held at various school venues.
Organized as part of the 4th edition of Oral Health Month (OHM), this world record attempt was aimed at boosting and spreading greater awareness about oral health in India, while teaching school children the right way to brush. Dental health packs were provided to each student taking part in the attempt, which included a toothbrush, toothpaste, bottled water and a suitable container for rinsing.
Prabha Parameswaran, vice-president, (marketing) Colgate-Palmolive (India) Limited said, 'Good oral care habits are best imbibed at an early stage. That is why Colgate in partnership with the Indian Dental Association has been conducting oral health care education in schools and local communities since 1986 with programs that emphasize education and prevention by following simple every day habits like brushing twice daily and eating the right foods. The Colgate ‘Brush-Up Challenge’ was an attempt to generate mass awareness and creating a new Guinness World Record is truly a remarkable achievement that will help in furthering the awareness of good oral hygiene as we power our way towards our mission 'Zero Tooth Decay.'
About Colgate-Palmolive (India) Limited
Colgate-Palmolive (India) Limited is India’s leading provider of scientifically proven oral care products with multiple benefits at various price points. The range includes toothpastes, toothpowder and toothbrushes under the 'Colgate' brand, as well as a specialised range of dental therapies under the banner of Colgate Oral Pharmaceuticals. The company also provides a range of personal care products under the ‘Palmolive’ brand name.
Colgate has been ranked as India’s most trusted brand across all categories for four consecutive years from 2003 to 2007 by Brand Equity’s Most Trusted Brand Survey.