Thiruvananthapuram, Feb 14 (IANS): HLL Lifecare has been receiving a huge response to its unique online venture for the MOODS condom contest where the lucky couples will get a free trip to Kerala and a houseboat ride in the state's fabled backwaters, an official said on Tuesday.

HLL Lifecare, the premier condom manufacturer in the country, headquartered in the capital city here, launched 'MoodsOnWaves' contest on Tuesday, which will zero down on 10 couples who will get an all-paid free trip to Kerala and an overnight houseboat ride in the plush backwaters in Alappuzha district.

"Even though we launched this contest today (Tuesday), the response during the trial days has been huge as couples from Uttar Pradesh and Punjab have responded in huge numbers," said the official.

R.P. Khandelwal, CMD, HLL, said MoodsOnWaves is the first of its kind initiative in Indian backwaters, and is an attempt to break the boredom that tends to creep into a relationship over time.

"For participating in the MoodsOnWaves contest, couples need to log on to www.moodsplanet.com, the webpage of Moods condoms," he added.