Shanghai, Feb 27 (IANS): China will push international cooperation in the cartoon and game industry in countries along the Belt and Road Initiative, the media reported.

A cooperation and exchange programme in the sector was launched on Sunday, said organisers of the China International Cartoon and Game Expo scheduled for July in Shanghai.

The event will have a special Belt and Road hall to exhibit cartoon works from participating countries and boost commercial cooperation, Xinhua news agency reported.

China's Ministry of Culture has made it a key task this year to strengthen cooperation in the cartoon and game sector along the Belt and Road Initiative countries.

The Belt and Road Initiative, proposed by China in 2013, aims to build a trade and infrastructure network connecting Asia with Europe and Africa along the ancient Silk Road trade routes.

The expo, which has been held annually in Shanghai since 2005, is co-sponsored by the Ministry of Culture and Shanghai municipal government.