New Delhi, March 16 (IANS): Online marketplace Snapdeal on Thursday said it had entered into partnership with Japan External Trade Organisation (JETRO) to sell products from popular Japanese small and medium enterprise (SME) brands.

According to the company, the partnership will enable customers to purchase JETRO products across various categories directly from Snapdeal.

"By way of this partnership, we are confident that we will be able to showcase the best of Japanese SMEs and bring a wide assortment of high quality Japanese products to the Indian market," Vishal Chadha, Senior Vice President, Business, Snapdeal, said in a statement.

"At Snapdeal, it is our endeavour to cater to all needs of our customers and over time we hope to add more brands and products to JETRO's ensemble," Chadha added.

The statement said the partnership is a step forward for the company in its quest to expand its portfolio with international brands which are acclaimed for excellency in their product quality and standards.

"Snapdeal will feature a specially curated store exhibiting a slew of products ranging from contact lenses, stationery, electronic device accessories, kitchenware, personal care, storage and display as well as sewing," it added.