Kolkata, May 13 (IANS): Gujarat based dairy giant Amul will be the prime sponsor of the New Zealand cricket team in the upcoming ICC Champions Trophy that starts on June 1 in England.

"Amul will be the principal sponsors of the New Zealand cricket team for the upcoming Champions Trophy," R.S. Sodhi, managing director of Gujarat Co-operative Milk Marketing Federation announced at a press conference here. 

The Blackcaps, who are in the same group with Australia, England and Bangladesh in the Champion's trophy, would sport a new jersey with the Amul logo on its chest during the tournament.

Expressing his excitement about the new tie-up, James Wear, the commercial director of New Zealand Cricket, said they were keen on a long term partnership with GCMMF.

"We, on behalf of New Zealand Cricket are very excited. We are looking towards at least a couple of months and hopefully a long term partnership," Wear said with Kiwi players Trent Boult, Tim Southee and Colin De Grandhomme by his side.