New Delhi, Jul 3 (IANS): Leading enterprise application software provider SAP on Monday appointed Scott Russell as the company's new President of SAP Asia Pacific & Japan (APJ) region.

Russell will be responsible for the company's business operations in the APJ region which includes Australia, New Zealand, Japan, Korea, the Indian subcontinent and Southeast Asia.

"In a region as diverse as APJ, the opportunity has never been bigger for SAP to continue to transform our customers' businesses and help them grow and thrive in the 21st century economy," said Jennifer Morgan, SAP Executive Board Member and President, America and APJ, in a statement.

"Scott's vision and commitment to the customer, together with his impressive technology background and leadership experience, make him the right leader to help write the next chapter of SAP APJ's growth and innovation story," he added.

Russell was previously president and managing director for SAP Southeast Asia.

"I am honoured to lead the APJ business and to help create long-term value by addressing customers' current and future needs with our end-to-end industry solutions," Russell said.