PTI
 
Chennai, May 20: Digital Media Convergence Ltd, a division of Essel Group, on Monday said that it has started a new media platform on its website www.mypopkorn.com, enabling viewers to upload their singing, dancing or any other talent.

The portal allows the user to showcase their singing, acting, dancing skills or any other video that the user wants to share with the world, a company press release here said.

“To ensure that the content of the video meets quality standards, a complete editorial check has been done before uploading the video”, DMCL CEO Ishar Jha said.

However, depending on the videos viewed by the users, mypopkorn.com will pay the consumer per video viewed, he said adding that about 18,000 hours of video content has already been acquired, Jha said.

DMCL mainly focuses on end-to-end products and services related to digital content for emerging entertainment content consumption devices using wired or wireless telecom platforms such as mobile and internet, the release added.