Hyderabad, Sep 15 (IANS): Apalya, the pioneer of mobile TV in Asia, will display their full spectrum of OTT services enabled for all devices at IBC 2017, Amsterdam.

International Broadcasting Convention (IBC) 2017 is a premier entertainment and media show that will host over 1,700 exhibitors from September 15-19.

Apalya helps 31 partners across 12 countries delight their customers with fully managed mobile video and Over-the-Top (OTT) solutions.

Apalya's proprietary OTT platform, 'myplex' brings together state of the art technology with a responsive, modular design that will help customers get OTT-ready seamlessly, the Hyderabad-based company said .

Apalya is also integrating Dolby solutions in its OTT platform for the first time, who would also be displaying their solution with Apalya at IBC 2017.

"Europe has a mature OTT market that presents huge opportunity for a player like Apalya. With a presence already in markets like Africa, Middle East and South-East Asia, we aim to enter the European market soon. Our participation at IBC is a step in this direction," Apalya CEO Vamshi Reddy said.