San Francisco, Nov 4 (IANS): Adobe has announced the integration of Microsoft Dynamics 365 with Adobe Experience Manager that will bring hyper-personalised engagement helping firms drive up their sales by optimising enterprise selling and lead management.

"By empowering enterprise companies to design and connect rich content with vast amounts of data -- including customer relationship management (CRM) data from Microsoft Dynamics 365 -- Adobe and Microsoft are uniquely positioned to transform how sales and marketing organisations engage with customers," said Suresh Vittal, Vice President, Experience Cloud Strategy at Adobe, in a statement.

Adobe Experience Manager is company's content management solution in Marketing Cloud which provides universal web standards and extensibility to brands.

"As our collaboration with Adobe continues to gain momentum, we offer brands the unparalleled ability to leverage Adobe's leadership in delivering amazing customer experiences, coupled with Microsoft's success in CRM," added Alysa Taylor, General Manager, Business Applications Group at Microsoft.

Over 150 trillion customer data transactions and 41 trillion rich media requests flow through Adobe Experience Cloud annually.

The tight integration of marketing with Dynamics 365 customer data provides companies with a complete view of their customers at every interaction.