Culture of 'bun, tea' made Papparoti come to India


Mumbai, Dec 12 (IANS): With cafes in over 32 countries from Malaysia to Australia to Dubai, International coffee chain Papparoti has now opened doors in Mumbai and according to the spokesperson, the huge potential in Indian market makes it a perfect fit especially because of the culture of "bun and tea".

"We see huge potential for the brand to be successful in India primirily because it identifies with our culture of bun and chai. Also we would see a lot of Indians at Papparoti cafe in Dubai and thought why not give them the taste of Papparoti in their city," Nitin Jethwani, co-founder of the brand in cities like Mumbai, Hyderabad, Pune Chennai and Bengaluru along with Kunal Jethwani, told IANS.

The co-partner of the outlet in the above mentioned cities is Suraj Bahirwani.

Papparoti is known for their delicious buns, variety of coffee and beverages.

Launched first in Malaysia in 2003, the brand has a presence all over the world, with 407 outlets and kiosks across Malaysia, Dubai , Indonesia, UK, Australia,China, Vietnam, Abu Dhabi, Kuwait, Saudi Arabia, UAE, Oman, Bangladesh and now in India.

Nitin further said that "Indian is the second highest consumer market globally and if one connects with a brand there seems to be no limit."

"Indian F&B has evolved drastically in the past few years. We see so many international QSRs who have been well received in India," he said and added that they "see a great story of the brand in India."

"In the next quarter we plan to target cities like Chennai( scheduled to open in late January 2018 and Bengaluru. We are also in talks with airports of various cities for our brand," he said.

  

Top Stories

Comment on this article

  • Dr Mohan Prabhu, LL.D, QC, Mangalore (Kankanady)/Ottawa, Canada

    Thu, Dec 14 2017

    Brings back a lot of memories from earlier time lived in Mumbai, when "skinny dippy" (undo dipped in kapi) was a quick fix for morning breakfast for bachelors. That was sixtyfive years ago! I didn't know it is still popular after all these years..
    Looks like Papparoti is crerating a niche. Congratulations.!

    DisAgree Agree [2] Reply Report Abuse


Leave a Comment

Title: Culture of 'bun, tea' made Papparoti come to India



You have 2000 characters left.

Disclaimer:

Please write your correct name and email address. Kindly do not post any personal, abusive, defamatory, infringing, obscene, indecent, discriminatory or unlawful or similar comments. Daijiworld.com will not be responsible for any defamatory message posted under this article.

Please note that sending false messages to insult, defame, intimidate, mislead or deceive people or to intentionally cause public disorder is punishable under law. It is obligatory on Daijiworld to provide the IP address and other details of senders of such comments, to the authority concerned upon request.

Hence, sending offensive comments using daijiworld will be purely at your own risk, and in no way will Daijiworld.com be held responsible.