Media Release

Dubai, Dec 22: Aafiya insurance services, the leading specialized integrated service provider for healthcare management has launched its first health card ‘Dahab’ that offers premium value-added healthcare services for its customers.

‘Dahab’ is one of the latest initiatives launched by Aafiya in which the company seeks to keep its innovative and new cardholders in close contact with the lifestyle they prefer by ensuring them that their healthcare is delivered in the best way locally and internationally.

The announcement was made during the official ceremony held at JW Marriott Marquis Dubai with the presence of guest of honor Dr Haider Al Yousuf, director of Health Funding at Dubai Health Authority, Ali Zaidi, general manager of Aafiya as well as a number of businessmen and media representatives.

‘Dubai Health’: ‘Milestone’

Dr Haider Al Yousuf, director of Health Funding at DHA emphasized the importance of Aafiya initiative to expand its services by providing access to more premium value-added healthcare services to its customers.
Al Yousuf spoke of the decision taken by DHA to extend the insurance cover which includes three types of cancer that can be treated under the basic package of compulsory insurance provided by DHA at the Emirate’s level, considering it a milestone in the field of health insurance coverage.

The first health is wealth

Ali Zaidi gave a speech in the beginning of the ceremony in which he welcomed Dr Haider Al Yousuf and other guests. He stated that ‘Dahab’ is a product that goes beyond the traditional health insurance cards, which includes a range of value-added benefits from health care centers, nutritionists, and fitness centers, noting that the philosophy behind this insurance card is inspired by Ralph Emerson’s quote ‘the first wealth is health’.

Zaidi stated, “We have prepared ourselves to keep up with the unprecedented growth witnessed by the UAE healthcare sector, therefore we have decided to launch ‘Dahab’ card, in line with the efforts and developments in the industry.” He also pointed out that ‘Dahab’ is the card of the future and the passport to healthcare services.

Zaidi praised the DHA’s initiative during the ceremony, to make health insurance mandatory for all Dubai residents, noting that this step was a pioneering one as Dubai is one of the world's leading cities in the field of health care. He also expressed Aafiya’s pride to be part of Dubai’s drive towards innovation and excellence in healthcare, considering the company’s success in serving more than half a million people over the past three years, which has won many awards in the field of health insurance.

Zaidi said that Aafiya’s plans for innovation, growth and development in healthcare are inspired by the ‘UAE Vision 2021’ launched by Sheikh Mohammed bin Rashid Al Maktoum, vice president and prime minister of the UAE, and ruler of Dubai. ‘Dahab’ is one of the value-added services designed to cater to the needs of the public and provide golden standards to cardholders, as well as expanding the range of options at Aafiya by providing the value-added benefits of health care centers.

‘Dahab’ Card

The event witnessed a light show that launched ‘Dahab’ and its official logo, as well as a film about the ‘Dahab’ card and its benefits. Many of Aafiya’s strategic partners were honored for their role in supporting the company’s march.

Aafiya provides a wide range of benefits to its ‘Dahab’ cardholders because of its personal and valuable benefits. ‘Dahab’ also provides a new approach to healthcare that promotes disease prevention and long life as an alternative to the treatment of diseases through l healthy lifestyle that promotes wellbeing.

‘Dahab’ card offers instant registration and activation services, fast transaction approvals, smooth payment, and priority access to ‘Dahab’ network provider, suggestion and feedback from its members, personal care for elite members, health care provided with a click of a finger through its application and WhatsApp for fast solutions from the ‘Dahab’ customer service team.

Aafiya is committed to providing value-added services to its customers at the state level, that ensures the highest level of healthcare management, meets the requirements of each individual as well as providing service that do not exceed administrative support. Aafiya has proved to be highly qualified and has achieved positive results, as well as a series of succeeded in Dubai and the Northern Emirates. The company also opened its first branch in Abu Dhabi, as part of its strategic plan to expand its presence in the country as well as expanding to other countries in the region, including Saudi Arabia, Oman, Kuwait and Kazakhstan.

About Aafiya:

Aafiya is a leading health insurance company of international standards, and a specialized Healthcare Management service provider, whose name stands for ‘good health’. Aafiya is committed to patient safety and facilitating trustworthy healthcare services in the region.

Aafiya is committed to providing high quality services in the areas of risk management, claims management, provider network, analytical services, policy administration, market research, international medical assistance, personalized services, relationship doctors and case management.

Aafiya has received a number of awards, the most notable of which are:

- Brand Excellence Health TPA Services UAE 2016 award at the “Finance Digest” Brand of Excellence Program Awards
- Best Insurance TPA award at the International Finance Magazine (IFM) Awards 2016
- Best Insurance TPA award at Global Business Outlook Awards 2016
- Best Insurance TPA award at The Banker Middle East Industry Awards for both 2015 and 2016