Islamabad, Apr 16 (IANS): Pakistan authorities are working to introduce a new policy to build new tourism infrastructure and devise focused promotional strategies to uplift the country's image.

Managing Director of the Pakistan Tourism Development Corporation (PTDC) Chaudhry Abdul Ghafoor said they were going to introduce the National Tourism Policy which would have various aspects, including promotion, awareness, branding and marketing, and it will help the government to uplift existing infrastructure, reports Xinhua news agency.

He said that the new policy also aims at encouraging the private sector to come up with innovative ideas to promote the tourism industry.

Ghafoor said that the PTDC was struggling to create a tourist friendly image of Pakistan to lure foreign tourists.

In January, the Pakistan's civil aviation authority announced on-arrival visas for tourists of 24 different countries.

A PTDC report last year stated that number of foreign tourists in Pakistan tripled since 2013, mainly due to the country's great efforts to restore peace and stability.