San Francisco, Jul 25 (IANS): American data analytics and business intelligence (BI) firm Qlik has announced the acquisition of Lowell, Massachusetts-headquartered data management start-up Podium Data for an undisclosed sum.

Podium Data solutions are designed to simplify and accelerate customers' ability to manage, prepare and deliver analytics-ready data to every business user across a diverse data landscape.

The acquisition of Podium Data announced on Tuesday is expected to expand Qlik's portfolio beyond analytics, enabling analytics-ready data strategy to lead data-driven transformation.

"We work closely with customers to build an analytics strategy that transforms many parts of their business with Qlik, and yet there is still huge untapped value in much of their data," said Mike Capone, Qlik CEO.

"You can't be a leader in Business Intelligence and ignore the complexities of data management. Acquiring Podium Data furthers our goal of being the partner to handle a customer's most difficult data challenges, driving both their analytics and data strategy," Capone added.

With Podium Data, Qlik said it would provide customers with an expanding enterprise data management solution to transform their raw data into a governed, analytics-aware information resource.

"The promise of big data to deliver value to the full enterprise hinges on the ability to organise data and make it analytics ready," said Paul Barth, CEO of Podium Data.

"We're excited to be joining Qlik to marry our data management capabilities with the analytics leader to bring data to life for every enterprise user," Barth added.