Mumbai, Jul 27 (IANS): The bull run in the domestic equity indices continued on Friday, with both the S&P BSE Sensex and the NSE Nifty50 climbing to fresh record levels.

The barometer Sensex set a new benchmark of 37,327 points, and the Nifty50 touched an all-time high of 11,253.90 points.

Healthy buying activity was witnessed in the consumer durables, banking and FMCG stocks, analysts said.

Index-wise, the wider Nifty50 traded at 11,249.10 points (12.26 p.m.), higher by 81.80 points or 0.73 per cent from the previous close.

The 30-scrip Sensex, which had opened at 37,253.86 points, traded at 37,290.16 points (12.26 p.m.), against the previous close of 36,984.64 points. So far, it has touched an intra-day low of 37,134.88 points.

The major gainers of the Sensex were Tata Motors (DVR), ITC, Tata Motors, Hero MotoCorp and Bajaj Auto while Adani Ports, Power Grid, Hindustan Unilever, Tata Consultancy Services and Mahindra and Mahindra lost the most.