Daijiworld Media Network - Mangalore (SP)

Mangalore, October 16: India, the land of diverse cultures and traditions, is also a land of festivals and celebrations. It is a land of festivities, where Diwali is known as the festival of lights, which is one of the most auspicious and grand occasions. Diwali is celebrated with great zeal and warmth across the country.
    
During this joyous occasion, city’s favourite radio station, BIG 92.7 FM, is bringing a new contest called 'Beat the Bomb' in its breakfast show, “BIG Kudla” from 8 am to 11 am, where the listeners have the option to participate in this game show and win loads of cash on a daily basis.

The Big Bomb starts throbbing in the city from October 20 and will conclude on the 25th. The listeners can win lots of cash every hour. The listeners who have registered themselves via sms entries, will be picked randomly and given a chance to play the game. The game format involves a computerized voice, rattling amounts of money in increasing value, each amount separated by three seconds of silence (eg., Rs.100, Rs.250, Rs.500, Rs.1000, Rs.2000, etc., going upto Rs 5,000).

The twist in the contest is the Bomb, which is planted between any two amounts. The caller has to beat the time- bomb and say ‘stop’ before the bomb explodes. If the bomb explodes before the caller says ‘stop’, the player loses everything.

To register for this contest, listeners should type BIGFM BTB with their name and send it to 55454.

Speaking about this unique contest, Hemanth Ponnappa, station head, Mangalore BIG 92.7 FM said, “We are very excited about ‘Beat the Bomb’ contest, which is being organized for the first time by a radio station in Mangalore! BIG 92.7 FM would like to gift these cash prizes to its listeners this Diwali through this innovative contest. The contest format will ensure that maximum number of listeners’ benefit from it.”