Seoul, Nov 9 (IANS): Samsung Electronics on Friday said it had joined the technology industry consortium "Partnership on Artificial Intelligence to Benefit People and Society" (PAI) to develop safe and reliable services and products.

Founded in 2016, PAI conducts research and discussion, shares insights, provides thought leadership, identifies new areas for AI applications and creates informational material to advance the understanding of AI technologies.

The organisation has more than 70 partners, including major global companies and human rights groups specialising in AI. As a member of PAI, Samsung will join one of its working groups, Collaboration Between People and AI Systems, and research possible collaboration between humans and AI.

The company also plans to participate in research on topics including safety, transparency and the social and economic impact of AI.

"Samsung is dedicated to producing AI products and services that are reliable and safe for people and beneficial to society," said Seunghwan Cho, Executive Vice President of Samsung Research, the advanced R&D arm of Samsung Electronics' device business.

"As a member of the PAI, Samsung will strive to facilitate ongoing progress of Artificial Intelligence and develop best practices on AI technologies."

Samsung now has a network of seven global AI centres in Seoul, San Francisco, New York, Cambridge, Moscow, Toronto and Montreal.