Mumbai, Mar 28 (IANS): Usha International, a consumer durable company, will continue to be official partner of the three-time Indian Premier League (IPL) champion Mumbai Indians for the sixth consecutive year.
As part of the association, the Usha logo will be seen on the leading side caps and helmets of Mumbai players. The extension of the association was announced, here on Thursday.
To celebrate the association and leverage the cricketing season, a TVC featuring skipper Rohit Sharma, Jasprit Bumrah and Kieron Pollard having great time with children at a 'Learn and Create' workshop with Usha sewing machines is being aired across channels.
Expressing happiness over the association, Harvinder Singh, President of Appliances and Sewing Machines Business, Usha International, said, "This association gives us a great opportunity to strengthen our consumer connect across categories, especially sewing machines."