New Delhi, May 8 (IANS): Cricket legend Kapil Dev on Wednesday announced the first set of winners of the 'Britannia Khao World Cup Jao' contest, which was launched in early April. The winners were handed travel tickets for England and Wales to watch the 2019 World Cup.

Speaking on the occasion, Ali Harris Shere, VP - Marketing, Britannia Industries Ltd., said: "We are excited to announce the early winners of the Britannia Khao World Cup Jao campaign. Britannia would like to congratulate the winners who will experience the thrill of cheering the Indian Cricket team at the ICC Men's Cricket World Cup at England."

The promotion offers prizes to millions of consumers who SMS a (on pack) promo code. There are lucky draw prizes like bikes, microwave ovens and LED TVs and assured prizes such as wallet cash, mobile recharge and signed memorabilia from cricket legends. The contest continues until June.

A total of 100 winners will head on an all-expenses paid trip to England to watch the showpiece event, starting May 30.