New Delhi, Jul 25 (IANS): Grammy Award-winning Indian musician and environmentalist Ricky Kej has been named the Global Ambassador for Kindness by UNESCO MGIEP (Mahatma Gandhi Institute of Education for Peace and Sustainable Development).

In his role as Kindness Ambassador, Kej will amplify the message of the campaign globally at UNESCO MGIEP's upcoming World Youth Conference in Delhi next month.

Kej, along with a team of global musicians, will release the #KindnessMatters Anthem live at the #KindnessMatters Concert. The World Youth Conference on Kindness will celebrate the 150th birth anniversary of Mahatma Gandhi.

"I am thrilled to be a part of the #KindnessMatters campaign. Along with showcasing acts of kindness in our lives, it is important to recognise acts of kindness by people around us," Kej said.

"As the Global Ambassador for Kindness, I hope to highlight global acts of kindness, especially the youth. I believe that the United Nations Sustainable Development Goals provide us with the best guidelines to define an act of kindness," he added.

The #KindnessMatters for the Sustainable Development Goals campaign, was launched globally on October 2, 2018. It aims to create a culture of peace and kindness and highlight the critical power of Acts of Kindness in bringing about transformational change.