San Francisco, Sep 21 (IANS) Barely a day after YouTube rolled out changes to its verification programme amid a controversy over the content it pushes to its users, the company's CEO Susan Wojcicki promised to re-evaluate the company's recently revamped policy.

Apologising to video creators, Wojcicki posted on Twitter on Saturday: "To our creators and users - I'm sorry for the frustration and hurt that we caused with our new approach to verification. While trying to make improvements, we missed the mark. As I write this, we're working to address your concerns and we'll have more updates soon."

The video-sharing platform had said that it's overhauling its system that gave way to outrage among some of YouTube's millions of creators, who said their verified statuses were revoked because of the new requirements.

On Thursday, the company said it would move away from using subscription numbers to determine verification. Instead, it'll prioritise verifying "prominent channels that have a clear need for proof of authenticity", according to a CNET report.

The video-sharing platform has reportedly said that the policy changes, which would go into effect in October, would move away from using subscription numbers to determine verification.

Verified channels currently have a checkmark next to their channel name.