New Delhi, Sep 24 (IANS): India's 2011 World Cup hero Yuvraj Singh has been roped in as brand ambassador of PAYBACK India, the multi-brand loyalty programme which launched a consumer campaign - ‘#PAYBACK Chalao.
"It has been an absolute pleasure to be associated with PAYBACK. The brand is a pioneer and an industry leader. They run a unique loyalty programme and are singularly focused on making the lives of their members more rewarding and fun. I look forward to an engaging partnership as PAYBACK forges ahead with the growth of its consumer and partner base in India," Yuvraj said in a statement.
The campaign is aimed at building excitement around the ease of earning and redeeming PAYBACK points at over 100+ brands via the new PAYBACK mobile app.
Currently, the PAYBACK network has brands across several categories and in-store as well as online channels.