Mumbai, Sep 28 (IANS): Anil D. Ambani's Reliance Entertainment has received the Best Global Distributor award for the lifestyle brand Munchkin.

Apart from its film division, Reliance Entertainment also has a licensing and merchandising division that markets and distributes leading lifestyle brands such as Munchkin and RMZ. Munchkin is the popular baby lifestyle brand.

The company won the award at the Munchkin Yearly Conference at Cologne, Germany on September 20.

The award recognised Reliance Entertainment's initiatives in consumer engagement on social media platforms, on-ground activations and distribution across 1000 retail stores including specialist baby stores such as Mothercare, Toonz Retail and Firstcry.

Steve Dunn, Founder of Munchkin, said: "In two years Reliance Entertainment has achieved what other distributors couldn't in five years."

"Reliance Entertainment deserves the distributor of the year award due to their hard work, efforts, creative thinking, dedication and management," said Oleg Semine, EMEA Export Sales Director.

To this, Sweta Agnihotri, CEO Content Syndication, added: "We are proud to be associated with the world's leading baby lifestyle brand Munchkin and are elated to receive the ‘Best Global Distributor' award."

In less than two years of becoming the exclusive licensee to market and distribute Munchkin in India, Reliance Entertainment has ensured that Munchkin is the leading brand on Amazon with YOY growth of 89 per cent.