New Delhi, Sep 30 (IANS): Sports Minister Kiren Rijiju on Monday urged people to adopt the Fit India Movement in corporate culture. Addressing the 114th Annual Session of PHD Chamber of Commerce and Industry, Rijiju said that India has a large youth population that needs to be converted into a resource, which can be achieved through fitness. He urged the industry to participate in Indias first-ever Plogging Run on October 2 -- a cleanliness and awareness movement, to pick up plastic waste on the streets as they jog

Commending the contribution of the industry to the Fit India Movement, Rijiju said: "In three weeks since the launch, there has been an amazing response from everywhere. Corporate organizations are picking up and owning the movement. As Prime Minister Narendra Modi emphasized, this has to be a people's movement."

Rijiju urged the industry to look towards skilling the youth and converting them into a resource for India's economic prosperity. He said that sports must be aligned with education policies, as fitness is key to development.