Mumbai, Oct 7 (IANS): Balkrishna Industries Limited (BKT), manufacturer of off-highway tyres has signed on as 'Official Global Partner of LaLiga'. The partnership takes immediate effect and will run for three years until the end of the 2021-22 season.

"LaLiga stands for excellence and is a synonym for football with a capital ‘F', "Rajiv Poddar, Joint Managing Director of BKT, said.

"From today on, we are following a new marketing initiative within the Spanish football world, and I am really glad and proud of it. LaLiga is a brand of unquestionable value. It is an honour to act side by side this name. It is a great pleasure that we can strengthen the bond between BKT and the world of sport, and above all the football world with both its rules and dynamics that we find fully in line with our own values, along with determination and the uncompromising wish to win," he added.

Jose Antonio Cachaza, Managing Director, LaLiga India said: "BKT has always recognized the power of sport in speaking to their key stakeholders. We are very excited to be welcoming BKT, a brand that shares the same values as LaLiga, as our partner for the next three years. I'm sure that, together, we'll be able to bring LaLiga closer to our fans over the world while our brands keep growing internationally."

Spain is a major strategic market in Europe for BKT, especially in the farming sector.