Bengaluru, Oct 16 (IANS): Bengaluru FC has roped in Radio City as the club's official radio partner for the upcoming sixth season of the Indian Super League (ISL).

Welcoming Radio City on board, Mandar Tamhane, Chief Executive Officer, Bengaluru FC, said: "It's important for us to reach out to our fans all over the city and radio is one of the key mediums. Radio City has been the leading station in Bengaluru for some time now and they are well-versed with the vibe of the city. We would like to welcome Radio City in our family, and through this partnership, we hope to reach out to even more fans, and engage them further throughout the season."

Commenting on the development, Kartik Kalla, Chief Creative Officer, Radio City, said: "Our association with the Bengaluru Football Club is a manifestation of our brand philosophy ‘Rag Rag Mein Daude City' through which we extrapolate our insight into hyperlocal trends to create memorable initiatives and campaigns."

The sixth season of the league will kick-off on October 20 at the Jawaharlal Nehru International Stadium, Kochi.