New Delhi, Dec 18 (IANS): Female wellness startup Azah has raised an undisclosed amount in Pre-Series A funding from Indian e-commerce player Snapdeal's co-founders Kunal Bahl and Rohit Bansal.

Talking about the investment, Kunal Bahl, Snapdeal Co-founder told IANS: "Wellness products and solutions are a nascent and fast growing category. Spurred by the vast reach of online commerce, awareness and demand for such products is growing throughout the country."

The Gurugram-based start up that makes high-quality, organic hygiene products for women established in November last year, has raised the funding from Titan Capital -- an investment company led by Bahl and Bansal.

"The funds will help us continue further on our mission to make a woman's period easier by developing products that truly solve her problems. A good portion of the funding will go into research and development of these new products, while also helping us carry out further innovation in our current product line," said Aqib Mohammed, Co-founder, Azah.

In its media statement, Azah also said that even though the northern part of India has the biggest concentration of customers, the demand is spread across India.

The start up also claimed that it has a strong customer revisit case.

Co-founded by Shashwat Diesh and Aqib Mohammed in 2018, the start up aims to be a one-stop solution for high-quality women hygiene products in India.