Media Release
Jan 9: Though shopping online is quite convenient, it has its unique challenges. One issue that many people face while running an online fashion store is security. Akhilesh Singh and Neekee Singh, the founders of StyleCaret, have been taking measures to boost their site from scammers. If you are starting an online store, you can learn something or two about increasing security from these founders.
These experts reveal that fraudsters use different techniques to compromise the security of online stores. Most of them target the credit card numbers of your customers. No client wants to feel insecure while shopping from your online fashion store. You have to look for better ways of enhancing online security so that you can generate more traffic to your site.
StyleCaret makes use of external management systems to reduce the risks of fraud. While this curbs most of the types of fraud, you have to start by learning the security basics. Always monitor online transactions so that you can detect any unusual activity. The reason why StyleCaret continues to be successful is that the founders take their time to know and understand their customers. As you invest your money in marketing products online, you should also understand the types of customers you deal with.
Through experience, you should be able to distinguish between legit transactions from fraudulent ones. Understand the shopping habits of your customers so that you can detect malicious activities with ease. For instance, if one of your customers places different orders using various credit cards, it looks quite suspicious. You can even configure system alerts to help you monitor such suspicious activities.
Akhilesh Singh and Neekee Singh also maintain the highest level of fraud protection to prevent any security threats as they manage StyleCaret. You have to invest in some of the most effective systems known to reduce fraud. For instance, consider installing SSL certificates, which helps you encrypt data. This eliminates any third party during transactions between your site and customers. Encrypting passwords passed from the client's browser to your online store makes customers feel secure. When shopping online, customers are keen on working with https sites.
You should also take your time to update passwords from time to time. The founders of StyleCaret also work with a security auditor who checks for vulnerabilities regularly. If you are busy marketing your products to customers, you should consider hiring such a professional to boost the security of your site. You can also use monitoring software that protects online stores from fraud.
One common type of fraud that affects a lot of e-commerce sites is friendly fraud. The founders of StyleCaret discovered an effective technique to minimize this risk. They use tracking numbers and ask every customer to sign for a package upon delivery. If you don't ask your clients to sign up on the delivery of goods, someone may ask for a refund even if they received your products. Tracking numbers can also prevent you from chargeback fraud.
StyleCaret does not store customer's sensitive information. Scammers do not, therefore, have a reason to attack the site. One of the best tools that you can use while running an online fashion store is getting rid of any sensitive data that fraudsters may target. If you deal with recurring payments, you should use X-payments to store your client's personal information safely. When you are working with a team, there is a need to educate them on e-commerce security. Everyone should understand the risks of fraud and know how to mitigate them. Provide anti-fraud training and teach your staff how to uncover red flags.
StyleCaret also makes use of solid passwords and encourages its customers to do the same. Always ensure that your passwords are at least ten digits long. Combine numbers, characters, and letters as you create passwords so that they are not easy to predict.