New Delhi, Jan 24 (IANS): E-commerce platform Club Factory on Friday said it has surpassed 100 million monthly active users (MAUs) in India following a strong surge in user adoption across the country.

Club Factory has witnessed a sharp rise in traffic, clocking a four-fold growth in orders received in 2019 on the platform as compared to the previous year.

"With our investment and efforts to enhance the user experience, we have managed to reduce delivery time by as much as 30 per cent with average positive product rating going up by 40 per cent in 2019. Returns or product exchange on the platform have dropped by almost 25%," Vincent Lou, Founder and CEO, Club Factory, said in a statement.

"Moreover, our strength and excellence in listing high cost-efficient products have helped increase traction for Club Factory in tier-II and III cities, especially those of Uttar Pradesh, Telangana and Bihar," he added.

India remains one of the most important markets for Club Factory and the company has set a target to on-board 100,000 local sellers in 2020.

As of December 2019, Club Factory's current registered local seller base stands close to 30,000.