San Francisco, Feb 1 (IANS): Randy Freer will step down from his role as the CEO of Walt Disney Company's subscription video on demand service Hulu at the company shifts to consolidate it's direct-to-consumer business under its own executives.

He took over in late 2017, but now will join the others under direct oversight from Disney Direct-to-Consumer & International chairman Kevin Mayer.

We'll see what changes come in the future for Hulu, as it previously stood alone as a rival to Netflix, but now is a part of a larger strategy, Engadget reported on Saturday.

It is pertinent to note that Disney hasn't shied away from its plans to roll out Hulu in various international territories, along with its other streaming service, Disney+.

"I want to thank Randy for his leadership the last two years as CEO and for his collaboration the past several months to ensure an exceptionally bright future for Hulu," Mayer was quoted as saying by The Verge.

The integration means Hulu executives will now report to Disney executives. Everything Hulu and streaming-at-large will now operate under Kevin Mayer, who heads up the division for Disney that includes Disney+, ESPN+, and now Hulu.