New Delhi, Feb 27 (IANS): Rooter, Indias sports fan engagement platform and online sports community, has transformed its business model by adding Live and user-generated sports content to their app. The launch of Rooter app, which is Indias only user generated sports content ecosystem, is widely expected to create greater traction by adding more sports enthusiasts to the platform.

Since its launch in 2016, Rooter has been focusing on building a community of sports fans via live prediction games, match chat forums, quizzes, trivia and news updates. With the latest move, it now seeks to provide customized sports content and comprehensive scorecards in eight vernacular languages. It not only allows them to upload video and audio content but also go live during the matches to comment and analyze for their followers, in its shimmering new avatar.

The central USP of the brand lies in personalizing sports content and lending a voice to millions of fans across sports and gaming.

The app also provides a server to server plug-and-play integration that allows their partners to customize and present real-time sports data content to their user's satisfaction. As the new content mix of Rooter's app features about 85 per cent of user-generated content, it will also include not just international and domestic games and tournaments, but also school and college-level games.

Commenting on the latest product launch, Piyush, founder and CEO, Rooter, said: "The core mission of Rooter has always been to create a tech platform that will connect fans and create a strong community. We initially provided features around Live Sports Gaming to create the community but pivoted to content once we realized the opportunity to cater to more than 300 mn non-English sports fans who are looking for content in their language and are more comfortable with audio and video to express themselves. The traction post this pivot has been very encouraging and we will be at 10 mn monthly active users by the mid of 2020."