New Delhi, March 20 (IANS): Market research firm International Data Corporation (IDC) on Friday appointed Vasant Rao as its managing director for IDC India and South Asia, effective March 18.

Rao will be based out of IDC's Bengaluru office and report to Eva Au, managing director, IDC Asia/Pacific.

"India is a critical and strategically important market for IDC. Today, India's growth is at an inflection point as it transitions from a services-led to a knowledge-based economy that is largely supported by 3rd Platform technologies," Eva Au, Managing Director, IDC Asia/Pacific, said in a statement.

"I am excited to have Vasant drive the development and growth of IDC's operations in India and the South Asia market. With his rich experience and understanding of how technology plays an integral role in context to the business outcomes, IDC India is ready to enter the next phase of our growth."

Rao is a senior management professional with a proven track record of building profitable businesses.

Prior to joining IDC, he held multiple global leadership roles during his 10-year stint at Cognizant in the analytics, data science, and visualisation domains and built award-winning IP based products, said the company.

"I am really excited to lead IDC's business in India and South Asia region when technology has become an integral part of Enterprises. Over the decades, IDC has been very well-respected because of its research quality, accuracy and deep market insights and knowledge," Rao said.