April 30: What do you picture when you imagine a casino? Red carpets, gold ceilings, neon lights – the traditional land-based casino is something we’re all familiar with from films such as Casino Royale.

But these establishments don’t appeal to everyone, as the meteoric rise of online casinos has shown. With varied graphics, fast-paced fun, and themed games, today’s modern casinos have harnessed the power of technology to appeal to a wider audience than ever.

From slot games in Germany to sport betting in Japan, online casinos allow people all over the world to gamble from the comfort of their homes. This article will explore how technology enables modern casinos to broaden their audience, target different groups of people, and become more accessible than their traditional competitors.

Specialised branding appeals to a different audience

Thanks to an increase in the number of modern casinos which operate online, the industry is now able to cater to a wide variety of tastes, habits, and skill levels.

Whether it’s a slot game based on a recent Sci-Fi franchise or a marketing campaign that’s tailored to a specific demographic, many modern casinos are reaping the benefits of targeting people who aren’t seen as ‘typical’ gamblers – and these previously untapped audiences are taking to the pastime in their millions.

According to the UK Gambling Commission, 44% of women in the United Kingdom alone are gamblers, with the majority of these playing on mobile apps as opposed to visiting bookies or land-based casinos.

And it’s not just women in the UK. The launch of Manekichi Casino in Japan – which features pastel colours and cartoon cat avatars – is an unabashedly feminine take on the classic casino, its range of games designed to carve out space for women in an industry which has traditionally been dominated by men.

Modern casinos are more accessible

Visiting a land-based casino isn’t something most people can do every day. However, we can visit modern casinos via VR (virtual reality) streaming or a mobile site several times a day.

On a train, during our lunch break, before bed – the accessibility of modern casinos means we no longer have to commit to spending a night out if we want to gamble. Now, we can play whenever we have a spare moment. This means that people who can’t afford the time or money it takes to visit a land-based casino can enjoy a quick spin without even having to leave their home.

They’re less intimidating than traditional casinos

As an inexperienced gambler, stepping into a land-based casino can be an intimidating prospect. What to wear, how much money to take, how to play table games – there’s a lot of information to research when planning your first visit to a casino. That’s before you even consider the other, more experienced, gamblers you may well be playing against!

If people are simply looking to have fun and unwind, playing online slots or watching a VR poker game is the perfect balance of excitement and relaxation. Put your feet up, load an app, and take advantage of the wealth of free spins and welcome bonuses to be found online!

Thanks to new technology, we can visit modern casinos all over the world at the touch of a button. This means they can appeal to a wider audience than ever before.