By Siddhi Jain

New Delhi, Jun 9 (IANSlife): The German financial centre of Frankfurt will turn into a lifestyle and fashion hub with the 'Unveiling The Unexpected: Frankfurt Fashion Week' making its debut in Summer 202, its organisers said.

Aimed at creating a brand-new ecosystem for tradeshows, conferences, runway shows and events for professionals and consumers in Frankfurt am Main, organisers Messe Frankfurt and the Premium Group said it will bring a huge boost to the local hotel, hospitality and transportation sectors.

"This will transform the financial centre of Frankfurt into a new hotspot for the international fashion and lifestyle scene and create a new, international fashion metropolis. Organising a Fashion Week in Frankfurt presents a unique economic opportunity for the City of Frankfurt am Main. We are expecting positive knock-on effects with the generation of more than 200 million euros per year for our hometown and the region," Peter Feldmann, the Senior Mayor of the City of Frankfurt am Main, said at a press briefing.

Frankfurt is renowned for its style-defining impact on art, architecture and design and its unique club, bar and restaurant scene. According to Feldmann, Frankfurt Fashion Week will now also increase the city's appeal as an international fashion hotspot.

"An event like the upcoming Frankfurt Fashion Week is of huge economic significance for Frankfurt as a trade fair location. It is sending out an important and positive signal to an industry that has been particularly hard hit by the fallout of the coronavirus pandemic," says Tarek Al-Wazir, Hesse's Minister of Economics, Energy, Transport and Housing and Vice Minister-President.

With five platforms, three trade shows, two conferences, over 2,000 designers, brands and fashion companies – Frankfurt Fashion Week is set to become an attractive and relevant destination for the international fashion business.

"From skyscrapers, exhibition and concert halls and bars to clubs and off-locations – the whole city will become a stage for long-lasting business connections. Fashion, design, media, art and music – the runway shows and events of Frankfurt Fashion Week bring together Frankfurt's creative scene with the international fashion community. Progressively curated and presented, closely interwoven with local and international key players," organisers said.