New Delhi, Jul 2 (IANS): Hindustan Unilever Limited (HUL)'s flagship skin care brand Fair & Lovely will now be known as Glow & Lovely.

"HUL today announced the next step in the evolution of its skin care portfolio to a more inclusive vision of Positive Beauty, and introduces Glow & Lovely, the new name for the Fair & Lovely brand," the company said.

Over the next few months, Glow & Lovely will be on the shelves, and future innovations will deliver on this new proposition.

The Men's range of Fair & Lovely will be called 'Glow & Handsome'.

Hindustan Unilever Limited (HUL) had earlier announcing it will stop using the word 'Fair' in the flagship brand 'Fair & Lovely' with a "more inclusive vision of beauty". The brand is committed to celebrating all skin tones, HUL said.

HUL had announced the rebranding of its flagship brand Fair & Lovely. Taking forward the brand's journey towards a more inclusive vision of beauty, the company will stop using the word 'Fair' in the brand name 'Fair & Lovely'. The new name is awaiting regulatory approvals and HUL expects to change the name in the next few months.

The brand is committed to celebrating all skin tones.

The Fair and Lovely brand has been criticized by some sections for promoting fairness as a symbol of beauty in an Indian milieu where diversity of skin tones is prevalent.