London, Jul 7 (IANS): The England and Wales Cricket Board (ECB) on Tuesday announced the first phase of its strategy to increase diversity in cricket in the country with greater focus on black communities. The measures are focussed on increasing representation of black and coloured people in administration, increasing education and awareness on racism and creating further opportunities and highlight role models for diverse communities within the sport.

"This is the first phase of our new plans, and we know we can never stand still if we are to be truly inclusive and diverse. We will continue to listen to, consult and collaborate with diverse communities to develop further. We remain committed to learning more, growing more and achieving more with open minds and a single-minded philosophy to deliver on our aims -- to see a generation inspired to say that ‘cricket is a game for me'," ECB Chief Executive Officer Tom Harrison said.

A new coaching bursary will be introduced for future Black coaches, cricket provision increased in primary schools, particularly those which are most ethnically diverse, and a game-wide anti-discrimination charter and code will be launched to span players, coaches, fans, media and clubs across the professional and recreational game.

The Board will also work with First Class County and County Boards to support them reaching their own representation targets, notably, to have at least 30% women and a Black, Asian and Minority Ethnic (BAME) target guided by the make-up of their local population -- as quickly as possible.