New Delhi, Jul 14 (IANS): With over 4,000 users, India topped the charts globally among the countries where customers are actively using Maersks mobile app to book and track their shipments.
This is the finding of Maersk, the Danish integrated shipping company, which is active in ocean and inland freight transportation and associated services.
With most of the workforce remotely working from home to contain the spread of coronavirus, digital platforms and solutions have gathered unprecedented uptake. Given this backdrop, Maersk's mobile application has also got traction as it allows customers to book cargo, get instant confirmation, track shipments and carry out a host of other actions from their remote locations.
It is here that Indian customers have shown faster and wide scale use of the mobile app. Over 1.8 million actions by customers were recorded on the app in the second quarter of 2020 (April to June), more than double of those recorded in the first quarter of 2020 (January to March).
These include any action performed by the users on the app like booking, tracking, checking schedules, live support etc.
"As the pandemic spread across geography, it became imperative for the customers to adopt digital tools for carrying out businesses from their homes. Having invested in digital transformation over the last few years, we could provide this immediately to our customers," said Steve Felder, Managing Director, Maersk South Asia.
Deeper analysis of the activities showed that ‘Maersk Spot' related searches grew 10-fold during second quarter of 2020. Maersk Spot is a digital solution offered to customers transacting on short-term contracts which revolves around guaranteed loading for customers' cargo and transparent upfront pricing.
Customers booking cargo on Maersk Spot also get benefits of hinterland coverage either by road or rail as well value-added services such as Maersk Value Protect and Customs House Brokerage.
"During the last few months, we have seen that almost 80 per cent of our customers in India, who are transacting on short term contracts, have started using the Maersk Spot digital solution," said Bhavik Mota, Head of Products, Maersk South Asia.