New Delhi, Sep 17 (IANS): My11Circle, the popular sports platform by online gaming company Games24x7, is releasing a new campaign featuring its brand ambassador Sourav Ganguly in which it asks cricket enthusiasts to make their teams on the app to compete directly with the former India captain.

The new series of commercials will run across live cricket both on Star Sports Television and Hotstar. Apart from live cricket, the brand also plans to showcase these commercials on various digital platforms to amplify the reach among the vast cricket fan base.

"Fantasy cricket is a game of mind and superior skills. It gives me immense pleasure to be associated with an innovative brand like My11Circle. This association gives me a chance to make my fantasy cricket team, and play directly with so many cricket fans that bring back fond memories of my cricketing days. Stay safe and enjoy the game," Ganguly is quoted as saying in the fantasy gaming platform's media release.

"The new campaign featuring Mr. Sourav Ganguly brings alive the fun and thrill of My11Circle's core proposition of 'Play With Champions'. This cricketing season, our objective is to reach out to more and more cricket enthusiasts through this campaign and tell them about our exciting proposition that allows them to play directly with the legends of the game they have idolised over the years," said Avik Das Kanungo, Director - Brand and Marketing Strategy, Games24x7.