New Delhi, Oct 14 (IANS): itel is gearing up to launch an all-rounder new smartphone itel A48, equipped with HD waterdrop display, ahead of the festive season.

The smartphone is likely to feature dual security, AI Dual Camera, fingerprint sensor, bigger display and a massive battery, industry sources said on Wednesday.

Given itel's vision of democratising technology, the upcoming smartphone will aim towards offering its customers value for money.

The smartphone will target users in tier-3 and below markets, looking for entry level smartphones packed with trendy features for all their needs.

itel A48 is designed to fulfill all common user requirements, be it financial transactions, virtual education for kids, entertainment or running a small scale business.

The smartphone brand, which is on a product launching spree this year, is driving a fresh wave of technological innovations for Bharat by providing mobile and entertainment experience bundled with next-generation features, great affordability, and value proposition to its customers.

After having completed two successful launches, starting with itel smart gadgets, to recently launched television portfolio, the company is now gearing up for another feature-loaded smartphone to make its entry level consumers' festival more delightful.