JLR India hopeful of festive cheer, goes for product offensive


By Rohit Vaid

New Delhi, Oct 15 (IANS): After witnessing a gradual recovery in sales, Jaguar Land Rover India is hopeful yet guarded about the festive season response.

In a conversation with IANS, the company's President and MD Rohit Suri said that a gradual recovery was triggered in Q2FY21.

"The pandemic presented everyone with some unprecedented challenges," Suri said.

"While the first quarter of this financial year was particularly challenging, there has been a gradual recovery in Q2 for the sector at large and for us, as well. We are cautiously optimistic about this recovery and hope this carries into the festive season and beyond."

Apart from the "cautiously optimistic" stand, the company has gone on a product offensive with the launch of Defender SUV.

So far, under the Land Rover brand the company had the Discovery product range and Range Rover product pillar available in India.

"This (launch), in many ways, completes the Land Rover brand story and we are very excited about expanding the reach and appeal of Land Rover amongst our customer base," he said.

Additionally, the company has set its sight to capture another segment via soon to be introduced Jaguar I-PACE.

"We will continue to consolidate our brand position in the market by bringing in more exciting products that will include 'Plug-in hybrids' and mild hybrids," he said.

"Further, our retailer network is undergoing a major makeover to offer a more personalised and digitised experience to our customers."

At present, the pandemic has heavily dented the nearly all classes of passenger vehicle segment.

Some reports estimate near 40 per cent decline in the luxury automobile segment during FY21.

  

Top Stories


Leave a Comment

Title: JLR India hopeful of festive cheer, goes for product offensive



You have 2000 characters left.

Disclaimer:

Please write your correct name and email address. Kindly do not post any personal, abusive, defamatory, infringing, obscene, indecent, discriminatory or unlawful or similar comments. Daijiworld.com will not be responsible for any defamatory message posted under this article.

Please note that sending false messages to insult, defame, intimidate, mislead or deceive people or to intentionally cause public disorder is punishable under law. It is obligatory on Daijiworld to provide the IP address and other details of senders of such comments, to the authority concerned upon request.

Hence, sending offensive comments using daijiworld will be purely at your own risk, and in no way will Daijiworld.com be held responsible.