New Delhi, Nov 12 (IANS): United Way Delhi, a leading not-for-profit organisation, working to improve lives in a measurable, scalable and sustainable way, has launched the campaign #MillionPledges under the initiative "Yudh-Corona Ke Virudh", for raising awareness among the public during this festive season.

The campaign appeals to everyone to continue taking all safety measures and aid the Government's efforts in preventing the spread of Covid-19 Pandemic. #MillionPledges is a collaborative effort of key stakeholders with lead partner United Way Delhi.

Naresh Trehan, Chairman and Managing Director, Medanta, has pledged his support for the cause and is on-board as an ambassador for the campaign. Through the campaign, United Way appeals to corporate partners and individuals to pledge their support and donate towards strengthening the primary healthcare system and directly support brave healthcare and frontline workers.

The #MillionPledges campaign is aimed to create awareness amongst citizens to celebrate the ongoing festivities in a responsible manner considering the number of corona cases in the country are on a rise again. The campaign will have various touch points where people can take a pledge to celebrate keeping the necessary precautions.