Seoul, Nov 12 (IANS): Samsung Electronics Vice Chairman Lee Jae-yong convened a design strategy meeting on Thursday in his first business activity since his father's death last month.

Samsung's business divisions have been holding respective design strategy meetings since 2016, but it was the first time that Samsung held a companywide design meeting, Yonhap news agency reported.

Lee and high-ranking executives discussed the tech giant's future design plans during the meeting at its research centre in Seoul, the company said.

It was the first time that the 52-year-old tycoon led a company event since the passing of his father and longtime Samsung Group chief Lee Kun-hee, who died at age 78 on October 25.

Lee, the eldest child and only son of Kun-hee, has been de facto leader of the nation's top conglomerate since 2014 after his father collapsed from a heart attack.

Samsung said Lee convened the meeting to emphasise that design capability that covers both hardware and software is crucial for its future business, citing that the convergence between products and services is getting faster with technologies including artificial intelligence (AI) and 5G.

At the Seoul R&D centre, Lee also inspected service robots and wearable prototypes applied with future design looks.

Samsung has been trying to improve its design capability since the mid-1990s under Kun-hee's leadership, building design centres and the Samsung Art and Design Institute (SADI).

Currently, Samsung runs design offices in seven countries including the US, Britain, India and Brazil, with some 1,500 designers.