Abu Dhabi, Nov 27 (IANS): T10 Sports Management has awarded ITW Playworx the sponsorship rights for the fourth edition of the Abu Dhabi T10 league which will be held next year.

"We have entrusted ITW Playworx with the exclusive rights for the ADT10 League as they possess vast understanding of working in international cricket tournaments across the globe. We believe that this association will not only enable us to reach new milestones but also create more opportunities for brands globally," Shaji Ul Mulk, Chairman, Abu Dhabi T10 League said.

Commenting on the association, Sidharth Ghosh, CEO, ITW Playworx said, "We are excited to explore this opportunity with brands across India and globally for the Season 4 of Abu Dhabi T10. It will be exciting to associate with this fast-paced tournament and I look forward to extending this opportunity to our brands and partners."

Joshey John, Director, ITW Consulting Pvt. Ltd. said, "Through this partnership, it is evident that the team will be crafting multi-faceted advertising experience for brands to be associated for the league and build connect with cricket fans across borders."

The fourth edition of the league will be played at the Sheikh Zayed Cricket Stadium from January 28 to February 6, 2021.