Media Release

Mangaluru, Jan 22: Manel Srinivas Nayak Institute of Management (MSNIM) in association with Nehru Yuva Kendra, Dakshina Kannada organised the district level launch of ‘Catch the Rain’ campaign under National Water Mission Scheme on Tuesday January 19 at MSNIM campus, Bondel, here.

Dr Jagadisha Bala, the principal of Government First Grade College, Balmatta was the chief guest. He symbolically launched the campaign by watering a sapling before an audience comprising of MBA students and the institute’s faculty.

In his address, Dr Jagadisha Bala enlightened the students on the need for water conservation and rainwater harvesting. He stressed the importance of involving the youth in the revolutionary movement. “Building dams and digging borewells are not solutions for sustaining water. Mangaluru is blessed with two monsoons. We need to make all efforts to conserve water showered on us in abundance during the rainy season. Let us begin the water conservation by saving at home. Those who talk about water management must plant a sapling first.”

‘Catch the Rain’ campaign seeks to increase the involvement of the youth in promoting water conservation. Raghuveer Souterpete, district youth officer, Nehru Yuva Kendra, Mangaluru was the coordinator of the campaign.

Dr Molly S Chaudhuri, director of MSNIM presided over the programme. Mithali compered the programme. Jeevan delivered the vote of thanks. Divya M Shetty coordinated the programme.