Mumbai, Aug 30 (IANS) Anil Dhirubhai Ambani Group firm Reliance Communications (RCOM) has set up an integrated third generation (3G) innovation laboratory to develop applications for mobile services consumers.

"The objective of the innovation lab is to facilitate the development of mobile service innovations through collaboration with third party developers," the company said in a statement Monday.

The laboratory is set up at R-ADAG’s headquarters in Dhirubhai Ambani Knowledge City, near Mumbai.

The lab would involve a community of content developers, product innovators, technology platforms enablers and device manufactures. The collaborative unit will be formed through tie ups with top local as well as global partners who would further aid in improvising the innovation quotient, it said.

"Our 3G innovation lab will drive all 3G innovations for mobile as well as other platforms. It will aid in demystifying 3G technology and make it simpler for adoption among a cross section of customer groups," said Prashant Gokarn, head, RComm 3G Business.