London, Dec 28 (IANS) A company has invented a beer dispensing system that fills a cup from the bottom up, making the normally-frustrating process of getting a beer at a function or concert much easier.

It's an invention that has literally come from the ground up and uses common-sense technology to fill a plastic beer glass from the bottom, the Daily Mail reported.

The technology is relatively simple-a plastic cup with a hole in the bottom is coupled with a magnetic disk that seals the hole after the weight of the fluid is pumped in. It not only regulates the flow of beer but does it faster than a regular pour and apparently leaves a perfect head, claims the manufacturers.

The "Bottoms Up" pouring machine is the brainchild of GrinOn industries, which has manufactured and marketed the cup/disc concept.

The US-based company's website shows videos of laymen beer pourers dispensing up to more than 50 beers in one minute. The product is not yet ready for the market.